The Trick To Selling High-Fee Dentistry

The trick to selling high-fee dentistry is to stop selling it. Instead of selling patients into high-fee dentistry, try inviting them. Selling vs. inviting; here’s the difference. Too often, I hear dentists selling high-fee dentistry. I listen to tactics like creating...

Minor vs Complex

This lesson is about the distinction between minor vs. complex care patients. I have two kids, Adam and Kristen; they’re both grown up, have kids of their own, and are off my payroll. Those of you who are parents know that raising kids isn’t easy. What...

Urgency vs Readiness

 Let’s talk about the distinctions between urgency vs. readiness when offering dental care. I’ve seen and heard many dentists emphasize urgency to patients. This is usually followed by prompting them to start their care today…same-day dentistry. In some...