Case Presentation: One Size Does NOT Fit All

Have you ever had a patient who, during or after your case presentation, looked you straight in the eye and said, “Well, thanks, but I’ve got to go home and think about it?” Have you ever wondered what it is they need to “think” about? Chances are they are thinking...

Advocate vs Provider

The traditional case presentation process doesn’t prepare patients well for accepting complete care. This is exactly why dentists who’ve been well trained in complex dentistry often have hundreds of thousands of dollars of unaccepted care in their practices. This is...

Are Your Patients Loyal to Your Practice?

Patient loyalty is the seventh and last emotional outcome along the path of emotional momentum. Patient loyalty binds patients intellectually and emotionally to your practice. Loyalty is the culmination of emotional momentum. Loyalty is the result of the preceding six...