Selling Patients on Dental Treatment

I’ve spent countless hours in lecture rooms and CE workshops. I’ve made professional learning my passion. But nothing prepares you for life’s unscripted lessons and we’ve all had a good dose of that over the last three years. The industry is changing and so are...

The Trick To Selling High-Fee Dentistry

The trick to selling high-fee dentistry is to stop selling it. Instead of selling patients into high-fee dentistry, try inviting them. Selling vs. inviting; here’s the difference. Too often, I hear dentists selling high-fee dentistry. I listen to tactics like creating...

Minor vs Complex

This lesson is about the distinction between minor vs. complex care patients. I have two kids, Adam and Kristen; they’re both grown up, have kids of their own, and are off my payroll. Those of you who are parents know that raising kids isn’t easy. What...