The Trick To Selling High-Fee Dentistry

The trick to selling high-fee dentistry is to stop selling it. Instead of selling patients into high-fee dentistry, try inviting them. Selling vs. inviting; here’s the difference. Too often, I hear dentists selling high-fee dentistry. I listen to tactics like creating...

Minor vs Complex

This lesson is about the distinction between minor vs. complex care patients. I have two kids, Adam and Kristen; they’re both grown up, have kids of their own, and are off my payroll. Those of you who are parents know that raising kids isn’t easy. What...