Private Coaching

Developing Key Opinion Leaders  into Influential Advocates

Earn your audience’s attention

Identifying, developing, and sustaining relationships with KOLs is complex and requires fresh thinking.

Leaders of dental organizations that offer manufacturing, distribution, digital imaging, radiology, operatory instrumentation and devices, dental consumables, fixed equipment, infection-prevention and preventive products, and implantable materials all rely on the positive advocacy of key opinion leaders (KOL).

Identifying, developing, and sustaining relationships with KOLs is complex and requires fresh thinking.

Challenges within the KOL development process include leadership issues on the part of the organization, which lead to commitment and performance issues on the part of KOLs.

Traditional “solutions” to leading and developing KOLs that fall short of arriving at enduring solutions include:

  • Doing nothing and hoping
  • Playing favorites and making special deals
  • Providing short-term training

Developing Key Opinion Leaders into Influential Advocates is a complete solution for developing KOLs into influential advocates based on two decades of KOL development experience.

Developing Key Opinion Leaders into Influential Advocates develops your Key Opinion Leaders (KOLs) into authentic, interesting and influential advocates. It trains your KOLs to connect with listeners and influence them to become “opinion followers” during face-to-face live presentations, media and internet presentations, and traditional publications.

Download this FREE White Paper

–Well-Trained key opinion leaders have more influence on listeners’ opinions and behaviors than traditional advertising. This is because they:

  • Are seen as trustworthy and devoid of a hidden agenda
  • Are believed to have more information and a greater understanding of the facts
  • Typically have reputations that enhance the believability of the messages
  • Are looked up to by their peers, which is critical when evaluating new and innovative services and products

It’s never been more difficult to hold people’s attention and influence them as it is now: text messages, email, voice mail, cable television, multitasking, social media…all of it interferes with listeners attention and speaker believability. Face-to-face interaction is more important now that ever and serves to reinforce your message presented in your advertising, publishing, social media, and media activities.

Developing Key Opinion Leaders into Influential Advocates begins with an assessment of your existing KOL program and your vision for its growth. Additionally, we evaluate the deliverables your KOLs provide to their listeners. Next, we co-create with you a communication strategy to your KOLs about your intentions of enhancing the outcomes of your KOL program. Finally, we begin KOL coaching and ongoing evaluation of the new KOL program. From there we determine our next steps to sustain your preferred outcomes.

As a result, your Key Opinion Leader will be better able to earn their audience’s attention by delivering your message in a more interesting, memorable, and persuasive way. We’ve done this for many KOLs; we can do this for yours too.

To start the conversation about improving your KOL program, schedule a call. Plus, submit the form above to download the White Paper, Developing Key Opinion Leaders into Influential Advocates – A special report for leaders of Key Opinion leader programs.

Your Coach:

Dr. Paul Homoly, CSP

I hold the highest earned designation in professional speaking – Certified Speaking Professional (CSP) – from the National Speakers Association. I am the first dentist worldwide to earn this distinction.

I have written two books on the topic of becoming an interesting expert; Just Because You’re Leading …Doesn’t Mean They’ll Follow and Just Because You’re an Expert…Doesn’t Make You Interesting. This is important to you because the content in my books are gleaned from the hundreds of hours I’ve spent in classrooms coaching experts. You can have confidence in my coaching process.

I practice what I preach. I make a good portion of my income from speaking at meetings and hosting workshops. This is not a hobby; it’s the real deal for me and can be for you too.

I have a 20 plus years successful track record as a speaker development coach and thought leader. I’ve personally experienced most speaking situations and coached an incredibly wide range of experts

Testimonials

 

Dr. Michael Morgan

This past weekend I attended Dr. Paul Homoly’s course “Speaking of Dentistry” in Chicago. I have taken a lot of C.E. in my time, but this program was really off the charts! In fact, if Paul had stopped the course after the first hour, I still would have gotten my monies worth. Instead, we were treated to two full days of information, insights, and personal coaching that were truly remarkable.

Dr. Michael Morgan
Member, AACD

Sue Kolb

Ormco Forum 2015 was by far the easiest to produce in contrast to previous forums. The big difference was the alignment and engagement of all the speakers. All metrics used to measure the forum’s outcomes indicated what we like to see following an event—excellent attendee reviews, improved traffic and sales at our booths, and genuine appreciation from our KOLs.

Sue Kolb
Director of Continuing Education and Events, Ormco

Dr. Mark Sutor

Paul’s program with my referring dentists went way beyond my best expectations. I’m already seeing big gains in case acceptance and my team loves our new approach to patients. I wish I had learned YES! On-Line years ago. My staff is equally excited about the ways this program will benefit our patients’ care in the future.

Dr. Mark Sutor, Periodontist
Bloomington, Indiana

Dayna Comfort

Dr. Paul Homoly has surpassed all our expectations as a leader and trainer in our Speaker Development programs. We’ve worked with Dr. Homoly for years and his workshops continue to improve and delight our customers and corporate leaders. He consistently inspires and brings out the best in all who attend.

Dayna Comfort
Senior Manager, Training & Education Nobel Biocare North America

Mark Olivieri

Dr. Paul Homoly’s Key Opinion Leaders workshop exceeded all our expectations. Our KOL orthodontists as well as our internal sales/management team leaders attended the workshop and everyone came away with new speaking and influencing skills. A few weeks following the workshop I attended a presentation given by one of the KOL attendees of the workshop. He used several things he learned from the workshop which made him sound more confident and definitely more interesting. We’re looking forward to bringing Dr. Homoly back and continuing our progress.        

Mark Olivieri
Key Opinion Leader Development, American Orthodontics

Joe Feldstien

The genius of Dr. Paul Homoly is his ability to put his lessons into a process that makes it easy for his students to follow. Paul coaches our key clinicians and our leadership team. From my 20+ years functioning as a manager and leader, Paul is best I’ve seen at what he does.

Joe Feldstien
Senior VP of Professional Partnerships, Pacific Dental Services

Dr. Joseph Calderone

Thank you for organizing such a comprehensive method to case acceptance as a team approach. Your training sessions, books and now your new DVD series has helped us complete the sales cycle – from the first telephone call to the comprehensive exam – ultimately helping the patient accept comprehensive care. The best part about your concept is that even if the patient doesn’t accept the treatment today, they still stay in my practice and eventually accept some or all of the recommendations. Your recommended approach is stress-free and fully engages the staff, enabling them to actively assist me in helping the patient say ‘yes’ to treatment. Your new YES! On-Line / DVD training series is a GREAT foundational introduction to your process, as well as an ongoing and comprehensive review to keep the staff focused on the case acceptance process – the most important system in the office. Thank you for such a fine product!

Dr. Joseph Calderone

Emily Hansen

In the first 5 minutes of meeting Paul, I knew he had something truly special to offer. He knows what works when it comes to communication, instills confidence in his clients to move beyond their comfort zones, and provides practical coaching to help each expert present themselves and their ideas with greater impact. I’ve applied what I’ve learned from Paul immediately and with fantastic results. Now, I’m better equipped to coach KOLs, executives, and peers to be twice as effective in half the time!

Emily Hansen
Senior Field Marketing Manager, Philips North America

Don Bell

One of the best learning experiences we’ve offered our product marketing manager team was the time we spent with Dr. Paul Homoly. Our product marketing managers speak to dentists, dealers, and at sales events along with presentations to guests, board members, and co-workers. Paul was able to transform how we think about every speaking event and coached us one-on-one to be better.

Don Bell
Director of Marketing CAD/CAM Materials, Ivoclar Vivodent

Dr. John Rowe Jr.

Dr. Paul Homoly leads our educators academy. He is reshaping and inspiring how our experienced KOL’s present as well as helping us discover some “rising stars” within our association. Our goal is to create the best speakers and advocates of the AACD and Paul is making it happen.

Dr. John Rowe Jr.
Chairmen, American Board of Cosmetic Dentistry

Kristen Edwards

Paul coached our group of KOL dentists as well as members of our internal sales, products, and marketing teams. He showed us how to build relationships with listeners and present technical topics (which can be dry and boring) in a far more interesting fashion than we ever imagined.

Kristen Edwards
Director of Professional Relations, Kerr

Vanessa Emerson

Paul Homoly’s speaking workshop is a MUST for dental speakers. I will be recommending attendance and participation to all of my clients and colleagues. It’s a game changer!

Vanessa Emerson
Founder, Dental Speakers Bureau

Bob Salvin

Paul’s leadership communications coaching has had spectacular, measurable results with my entire executive team. He makes it easy and fun to grow as a leader.

Bob Salvin
Founder and CEO ,Salvin Dental Specialties

Michael Augins

Our Speaker’s Academy and Key Opinion Leader Program is the best in our industry thanks to Dr. Paul Homoly.  He has turned our customers into our strongest advocates.

Michaek Augins
President, Sirona Dental Systems

Susan Crawford

Dr. Paul Homoly coached our Clinical Education Team and Marketing Managers on how to assemble their presentations in a fraction of the time they use now and deliver it in a way that really interests audiences. His coaching was the key in getting our message to “stick” with listeners and easy for our team to learn.

Susan Crawford
Director of Marketing, Dentsply

Dr. John C. Kois

Dr. Paul Homoly’s in-depth knowledge of practice management guarantees a successful practice that will have a rare combination of professional joy and profitability.

Dr. John C. Kois
Founder/Dir., Center for Advanced Dental Learning

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