HAS YOUR DENTISTRY OUTGROWN YOUR CONVERSATIONS?
You spent years learning how to diagnose and deliver better dentistry. Now comes the part most advanced clinical training never taught you:
How do you help a patient make a complex decision about it?
Making Dentistry Easier
Conversations That Help Patients Choose Complex Care
By Dr. Paul Homoly
Dentist • Author • Treatment Acceptance Educator
20 years practicing restorative and implant dentistry. More than two decades teaching dentists and dental teams worldwide.
$19.95
More than 40 years at the intersection of dentistry and communication.
20 Years Practicing Restorative & Implant Dentistry, 23+ Years Providing Dental Continuing Education
Thousands of Dentists & Dental Teams Trained
John Cranham, DDS –
Past Clinical Director, The Dawson Academy
Dentists will be hugely successful when they balance their clinical skills with the case acceptance skills Dr. Paul Homoly has brought to us.
THE HARDEST PART OF COMPLEX DENTISTRY OFTEN
ISN’T THE DENTISTRY.
You know how to diagnose the case, see the failing dentistry, understand the risk.
You know what comprehensive treatment could make possible.
But the patient sitting across from you doesn’t see what you see.
They see…
→ time.
→ money.
→ fear.
→ family.
→ work.
Everything else happening in their life.
Suddenly, a clinically obvious treatment plan becomes a very complicated decision.
That’s what Making Dentistry Easier solves.
WHAT MAKES CARE “COMPLEX”?
The Better Your Dentistry Gets, The More Important This Becomes.
For years, dentists have understandably thought about complex care in clinical terms:
- Significant conditions.
- Sophisticated dentistry.
- Larger treatment plans.
- Full-mouth rehabilitation.
- Implants.
- Interdisciplinary care.
There’s another kind of complexity that matters just as much.
Decision Complexity™.
A modest treatment plan can be an incredibly difficult decision for one patient, while a $40,000 plan is a straightforward yes for another. Complexity is determined by how difficult the decision feels to the patient, and as that difficulty grows, your conversation needs to change.
Dr. Clifton Cameron –
Co-Founder of CarolinasDentist
[Our Dentists] become more influential and skillful when presenting complete dentistry. One and a half years ago our average provider produced $750,000 annually. Today, and as a direct result of Homoly’s processes, average collections of 100% of our providers are over $1,000,000 annually.
THE DIFFERENCE BETWEEN UNDERSTANDING AND DECIDING
A patient can understand every detail of your treatment plan and still leave without knowing what they want to do about it. That gap between understanding the dentistry and deciding on it is where great cases stall, and it’s the gap Making Dentistry Easier was written to close.
Paul calls the answer Advocacy Conversations™: conversations that help patients work through the real-life issues surrounding care, including money, time, fear, and the people who depend on them, so they can make a clear, confident decision when they’re ready.
The patient becomes a participant in the decision, and you no longer carry the full weight of it alone.
Maybe You’ve Seen This Patient.
You spent an hour designing the case. You walked them through the findings, showed them the images, and answered every question they had. They nodded along, and by every sign they understood. Then they leaned back and said,
“I need to think about it.”
So you explained a little more and reinforced the consequences, or you handed the conversation to your treatment coordinator. Everyone left believing the problem was price, and the patient never came back.
Paul has watched versions of that conversation unfold for more than four decades, and they led him to question one of the first things dentistry teaches: that patients who understand more will accept more. Sometimes they do. When the decision is difficult, though, more education rarely moves it forward, because the patient already understands. What they need is help deciding.
Complexity lives in the decision rather than the fee, and it shows up at every stage of practice.
Your clinical ability can grow faster than your conversations, and Making Dentistry Easier helps your conversations catch up.
“the greatest influence in my dental career”
“Dr. Paul Homoly has, by far, been the greatest influence in my dental career. His philosophy has been so natural for my team and me to adopt. I recommend his books and programs to every dentist I meet who asks me what the ‘secrets’ are to our success.”
Dr. Christian Yaste
Complex-Care Dentist • Author • Dental Educator
Ballantyne Center for Dentistry, Charlotte, North Carolina
WHAT CHANGES MONDAY MORNING
Most dentists walk into a case conversation with one question in mind: How do I get this patient to accept treatment?
After reading Making Dentistry Easier, you’ll start asking a better one:
What does this patient need in order to make a good decision?
The shift sounds small, but it changes the way every conversation unfolds. When you understand what a patient’s hesitation means, treatment conversations feel different for both of you. You spend less energy pushing and more time guiding, and the patient reaches a decision they feel good about. That’s what makes dentistry easier.
Inside Making Dentistry Easier, You’ll Learn…
The Conversational Workflow™
A more intentional way to move through treatment conversations without overwhelming the patient or rushing toward acceptance.
Clinical Findings + Behavioral Findings
Decision Complexity™
How to recognize when the clinical issue is understood but the patient still has emotional, financial, timing, or personal questions to resolve.
The Four Chiefs Conversation™
The Case Conversation™
The Financial Conversation
This Is Not A Book For Every Dentist.
If you’re looking for a handful of scripts to increase acceptance of crowns and fillings, this probably isn’t it.
But if you’re providing—or working toward providing…
…this conversation was written for you.
You may have spent years investing in continuing education programs. Those programs helped you become capable of seeing and doing more.
You Already Know How To Do The Dentistry.
Has your dentistry outgrown your conversations? Find out.
$19.95