Emotional Momentum

At fee levels of $25,000 and up, patients expect and deserve more than ordinary. For you to differentiate your practice and thrive in the high-fee domain of complex dentistry, patients need emotional outcomes from your new patient appointment that signal they’ll be well-cared for.

Are you likable as a dentist? Approaching the new patient experience focusing on procedures; taking x-rays, scans, and study models, doing exams is not extraordinary or likeable.

There’s an art to leading patients to talk about how they feel about their dental condition. Show authentic interest in how they feel.

Advocacy is the third emotional outcome in building emotional momentum. It starts during the new patient conversation and continues through treatment presentation.  Advocacy is the emotional outcome for patients when they realize your concern about their dental care…

There’s an art to leading patients to talk about how they feel about their dental condition. Show authentic interest in how they feel.

Inspiration is the fifth step in building emotional momentum leading to treatment acceptance for complex care patients. Inspiration occurs during the post-examination discussion after you’ve provided hope and discussed your examination findings. Inspiration is…

Don’t confuse patient confidence with patient education. Patients need education for proper informed consent. They need confidence to say “YES!”.

Patient loyalty is the seventh and last emotional outcome along the path of emotional momentum. Patient loyalty binds patients intellectually and emotionally to your practice. Loyalty is the culmination of emotional momentum. Loyalty is the result of the preceding six…